Strain Merchant Mission
Our company mission is to disseminate actionable cannabis industry data to decision makers.
With the tide of public opinion swiftly changing in favor of cannabis legalization for medicinal and recreational use across the country and over 20 states plus the District of Columbia it is widely considered the next great American industry.
The cannabis industry has seen exponential growth over the past five years and is predicted to compound with the probable policy changes expected in the coming months and years. Valued at $1.53 billion in 2013, experts predict the legal cannabis industry could be worth $10.2 billion in just five years–a 667% growth rate. The industry and its ancillary products sit in the early stages of the markets’ life-cycle with enormous opportunity for growth and development. Twenty states and the District of Columbia have taken steps to decriminalize cannabis for recreational and medical use, and within the next five years, 14 more states are projected to legalize recreational use along with two more medicinal-use states.
While current state regulations create a fairly insular market structure for those dealing directly with the plant, the ancillary market into which we will venture isn’t subject to the same regulations and restrictions. This will allow us to serve consumers nation-wide as the cannabis industry expands from coast to coast.
On the technology side, mobile applications have also seen explosive growth over the past five years. According to a new report release by Gartner, apps will have earned $77 billion in accumulated revenue by 2017 having been downloaded more than 268 billion times.
More consumers are turning to mobile for their information and advertising revenue is following. That opens up a myriad of potential opportunities outside of user-generated revenue. A complicated regulatory environment around advertising cannabis-related content may makes things slightly more difficult, but not insurmountable nor preventative to a lucrative advertising component.